ANALYSIS OF THE KOPI KENANGAN BRAND DISPUTE AGAINST KENANGAN SENJA BRAND PROTECTION IN THE F&B INDUSTRY

Abstract

This study analyzes the trademark dispute between "Kopi Kenangan" and "Kenangan Senja" in the Food and Beverage (F&B) industry in Indonesia. Trademark protection plays an important role in maintaining brand identity and preventing unfair business competition. The purpose of this study is to examine the legal aspects of the dispute by focusing on the application of trademark law in Indonesia, especially Law Number 20 of 2016 concerning Trademarks and Geographical Indications. The research method used is normative juridical with a statutory approach and case study analysis. The results of the study indicate that brand similarity, consumer perception, and potential for confusion are the main factors in determining the existence of trademark infringement. This study also highlights the importance of brand uniqueness and legal compliance in business development. In conclusion, clear legal guidelines and strict law enforcement are needed to ensure fair business competition and brand protection in the ever-growing F&B industry in Indonesia.