ANALYSIS OF THE LEGAL POSITION OF CUSTOMER PERSONAL DATA IN THE DIGITAL COOPERATIVE APPLICATION

Abstract

The rapid development of digital technology has transformed conventional cooperatives into digital-based platforms, bringing both opportunities and complex legal challenges—particularly concerning the protection of customers’ personal data. This study aims to analyze the legal position of customer personal data within digital cooperative applications and the scope of legal responsibilities borne by cooperatives as data controllers. Using a normative juridical approach supported by statutory and conceptual analysis, the research examines the implementation of Law Number 27 of 2022 on Personal Data Protection (PDP Law). The findings indicate that customer personal data, once viewed merely as operational assets, are now recognized as part of fundamental privacy rights. The PDP Law mandates digital cooperatives to manage personal data legitimately, transparently, and securely, ensuring customers’ rights to consent, access, and deletion. Violations of data protection obligations may lead to criminal, civil, and administrative liabilities, including imprisonment, compensation, and business license revocation. Therefore, compliance with the PDP Law is not merely a regulatory obligation but a strategic investment in building public trust and ensuring sustainable digital cooperative operations.